Designing and explaining the customer experience management model in five-star hotels based on the Grounded theory

Document Type : Research Paper

Authors

1 Islamic azad University of zanjan

2 Islamic azad University

3 Assistant Professor, Department of Business Management, Islamic Azad University, Yadgar Imam shahr Ray branch, Tehran, Iran , Email: hsaeedi@gmail.com.

4 2. Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

10.22111/ijbds.2023.44834.2008

Abstract

Purpose: The purpose of this research was to present a customer experience management model in five-star hotels.
Method: In this research, the researcher has used a database approach , and in the first study, he used the database approach based on the Ostrous approach to identify the components of the research. The tool used for collecting the required data in the first study, the protocol and in-depth interviews with five-star hotel managers and its customers in the country has been purposefully chosen and analyzed.
Findings: the researcher conducted fifteen interviews in theoretical literature, and also has done axial and selective coding and then presented the results in the form of six main dimensions.
Conclusion: The researcher has presented his research in the form of a model including six main dimensions, verbal advertising, service quality, new norms, customer service, event marketing, customer experience and thirty three sub-dimensions. Research findings show that improving the customer experience is the main objective for many people who work in hotels and hospitality industries.

Keywords

International Journal of Business and Development Studies
Volume 14, Issue 2
December 2022
Pages 127-147

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