International Journal of Business and Development Studies - Articles List

Author = Dehghani Ghahnavieh, Adeleh

Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity

Volume 16, Issue 1, March 2024, Pages 101-122

10.22111/ijbds.2024.48713.2111

Naser Seifollahi; Adeleh Dehghani Ghahnavieh

International Journal of Business and Development Studies

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